How a con artist sold the Eiffel Tower. Then almost did it a second time using 7 under-appreciated persuasion principles.
Plus 7 insights for using these same principles in your own business.
Today, the Eiffel Tower is one of the most iconic structures in the world. Built as the grand entrance for the Paris World Fair, the tower was never meant to be permanent. But instead of tearing it down as planned, it was turned into a radio and broadcast tower.
After the World Fair was over, Parisians hated it. A group of French artists and architects c…
Keep reading with a 7-day free trial
Subscribe to Persuasion Triggers with Rob Marsh to keep reading this post and get 7 days of free access to the full post archives.